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Channel: Social Media for Business Performance » Tracey Pearce-Dawson
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The Art of Listening (and Telling) to Employees through Social Media

Organization Name: Southwest Airlines, Yammer, IBM Industry: Airline, Technology Web references: www.workology.com, www.southwest.com, www.ibm.com, www.socialmediaexplorer.com, www.engageforsuccess.org...

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Coca-Cola’s Social Media Campaign Engages and Inspires Customers

Organization Name: The Coca-Cola Company Industry: Beverages Web references: Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content, Econsultancy.com, What She Said...

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RBC Wants to Know What Your ‘Someday’ Is

Organization: Royal Bank of Canada Industry: Bank/Financial Institution Believe it or not, one of my earliest childhood memories is of the Royal Bank. Every week I accompanied by mom to ‘the bank’...

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Lufthansa Cargo – A Modern Day Noah’s Ark

Organization: Lufthansa Cargo Industry: Cargo Airline My husband and I have two dogs and like many dog-owners they’re more than pets to us, they’re our family. Every once-in-a-while Kevin (my husband)...

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The Key to Social Media Metrics

Organization: TOMS Shoes Industry: Retail Which stats matter; social media metrics that your business should track; social data metrics you can trust…the list goes on. When it comes to tracking social...

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McDonald’s Tarnishes its Golden Arches with Instagram Blunder

Organization: McDonald’s Industry: Fast Food I have a confession to make. I like to eat McDonald’s food – particularly the French fries and Big Mac. I always have and chances are I always will. That...

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Social Media, like Rock and Roll, is here to stay!

While communications experts in the realm of social media each have their own unique perspective on the future of social media, one thing is certain. Social media today is in its early infancy. I...

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